Janet is your personal travel designer - a system that learns your tastes, remembers your rhythms, and shapes journeys with the insight of our local friends rather than generic algorithms. Built inside Frim, she powers Frim for Clubs, our invitation-only collective of travellers and curators who surface the world’s most meaningful experiences: small-batch stays, local led moments, off-beat workshops, hidden kitchens, and the stories you’d never find on a map. We’re building the future of curated travel - slow, intentional, deeply personal - where every journey feels crafted with care, not generated by a template.